{"id":153,"date":"2013-10-11T13:25:12","date_gmt":"2013-10-11T11:25:12","guid":{"rendered":"https:\/\/www.editions-kawa.com\/actualites\/?p=153"},"modified":"2026-09-17T19:13:28","modified_gmt":"2026-09-17T17:13:28","slug":"un-livre-kawa-obligatoire-pour-les-etudiants-master-marketing-a-dauphine","status":"publish","type":"post","link":"https:\/\/www.editions-kawa.com\/actualites\/un-livre-kawa-obligatoire-pour-les-etudiants-master-marketing-a-dauphine\/","title":{"rendered":"Un livre Kawa obligatoire pour les \u00e9tudiants Master Marketing \u00e0 Dauphine"},"content":{"rendered":"<p><strong>Paul Cordina a re\u00e7u le Grand prix 2012 du Cercle Marketing Direct<\/strong>en pour son m\u00e9moire de Master. Les Ed. Kawa ont \u00e9dit\u00e9 son livre\u00a0<strong>Les Marques et les R\u00e9seaux Sociaux<\/strong>\u00a0dans la collection \u00ab\u00a0Tout savoir sur&#8230;\u00a0\u00bb que je dirige. Aujourd&rsquo;hui, Paul Cordina qui est\u00a0Chef de Produit CRM et Digital Senior chez NESTL\u00c9 France est aussi Responsable du cours de e-Marketing en Master Marketing \u00e0 Dauphine, avec le Dr Sylvie Rolland.<\/p>\n<p><strong>Voil\u00e0 le\u00a0<a href=\"http:\/\/www.mastermarketingdauphine.com\/Web-Marketing.html\" target=\"_self\">contenu de ce cours\u00a0<\/a>:\u00a0http:\/\/www.mastermarketingdauphine.com\/Web-Marketing.html<\/strong><\/p>\n<p>Conception d\u2019un site Internet, acquisition d\u2019audience, fid\u00e9lisation online, digital brand content, marketing mobile, m\u00e9dias sociaux, &#8230; : aujourd\u2019hui, tout professionnel du marketing et de la communication doit s\u2019adapter \u00e0 ces nouvelles pratiques, afin d\u2019\u00eatre connect\u00e9 aux attentes des consommateurs \u00e0 l\u2019\u00e8re du digital. Dans cet environnement complexe, ce module \u00e0 pour objectif de pr\u00e9senter les enjeux phares actuels et de permettre d\u2019aider \u00e0 gagner en expertise dans les domaines du marketing et de la communication digitale, des m\u00e9dias sociaux ou encore des terminaux mobiles (smartphone, tablette). Dor\u00e9navant cl\u00e9s de succ\u00e8s pour les marques, ces grands th\u00e8mes seront abord\u00e9s au travers de cours anim\u00e9s par des personnalit\u00e9s majeures fran\u00e7aises du digital, experts reconnus dans leur domaine.<\/p>\n<p>Parmi les livres que les \u00e9tudiants devront obligatoirement lire figure..le livre de Paul Cordina. Bravo Paul !<\/p>\n<p>Article d&rsquo;origine d&rsquo;Henri Kaufman sur son blog Et si on parlait Marketing: \u00a0http:\/\/henrikaufman.typepad.com\/et_si_lon_parlait_marketi\/2013\/10\/un-livre-kawa-pour-les-\u00e9tudiants-en-master-marketing-\u00e0-dauphine.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paul Cordina a re\u00e7u le Grand prix 2012 du Cercle Marketing Directen pour son m\u00e9moire de Master. Les Ed. Kawa ont \u00e9dit\u00e9 son livre\u00a0Les Marques et les R\u00e9seaux Sociaux\u00a0dans la  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"_links":{"self":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/comments?post=153"}],"version-history":[{"count":1,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/153\/revisions"}],"predecessor-version":[{"id":154,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/153\/revisions\/154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/media\/116"}],"wp:attachment":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/media?parent=153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/categories?post=153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/tags?post=153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}