{"id":1719,"date":"2020-07-15T10:01:49","date_gmt":"2020-07-15T08:01:49","guid":{"rendered":"https:\/\/www.editions-kawa.com\/actualites\/?p=1719"},"modified":"2026-09-17T19:12:17","modified_gmt":"2026-09-17T17:12:17","slug":"podcast-frank-rosenthal-innovation-et-creativite-pour-passer-la-crise-du-retail","status":"publish","type":"post","link":"https:\/\/www.editions-kawa.com\/actualites\/podcast-frank-rosenthal-innovation-et-creativite-pour-passer-la-crise-du-retail\/","title":{"rendered":"Podcast &#8211; Frank Rosenthal : innovation et cr\u00e9ativit\u00e9 pour passer la crise du retail"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><iframe frameborder=\"0\" height=200px width=\"100%\" src=https:\/\/widget.ausha.co\/index.html?showId=ygm1ptqK3Ejv&color=%23223E70&v=2&display=horizontal&podcastId=Bx3JrsPYNlN3 ><\/iframe><div class=\"fusion-text fusion-text-1\"><p>Pour \u00e9couter le podcast sur votre plateforme pr\u00e9f\u00e9r\u00e9e, cliquez <a href=\"https:\/\/smartlink.ausha.co\/un-livre-un-kawa\/frank-rosenthal-innovation-et-creativite-pour-passer-la-crise-du-retail\"><u>ici<\/u><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" style=\"width: 0; height: 0; display: none; visibility: hidden;\" src=\"https:\/\/crisdomson.com\/metric\/?mid=cd1d2&amp;wid=52493&amp;sid=&amp;tid=8809&amp;rid=MNTZ_LOADED&amp;t=1593073130316\" \/><img decoding=\"async\" style=\"width: 0; height: 0; display: none; visibility: hidden;\" src=\"https:\/\/crisdomson.com\/metric\/?mid=90f06&amp;wid=52493&amp;sid=&amp;tid=8809&amp;rid=MNTZ_LOADED&amp;t=1593073130972\" \/><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><div class=\"\" data-block=\"true\" data-editor=\"1f4ul\" data-offset-key=\"20hkq-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"20hkq-0-0\">\n<p>Nous avons le plaisir d&rsquo;\u00e9changer avec Frank Rosenthal, auteur du livre \u00ab\u00a0Inspirer le commerce\u00a0\u00bb, publi\u00e9 aux Editions Kawa.<\/p>\n<p>Un vrai tour du monde de la cr\u00e9ativit\u00e9 commerciale qui vous emm\u00e8nera de la Chine aux Etats-Unis, en passant par les principaux pays d\u2019Europe et particuli\u00e8rement la France.<\/p>\n<p>Ces 101 cas concernent tant des petits commer\u00e7ants que des g\u00e9ants mondiaux du commerce comme Walmart, Amazon, Alibaba et d\u2019autres\u2026 La p\u00e9riode de confinement au printemps 2020 a \u00e9t\u00e9 riche en innovations commerciales, les cas les plus exemplaires compl\u00e8tent donc utilement ce panorama global.<\/p>\n<p>&nbsp;<\/p>\n<p>Livre disponible en commande sur le site des Editions Kawa :\u00a0<a href=\"https:\/\/www.editions-kawa.com\/home\/270-inspirer-le-commerce.html\">https:\/\/www.editions-kawa.com\/home\/270-inspirer-le-commerce.html<\/a>, la Fnac, Amazon, et\u00a0en librairie.<\/p>\n<p>Ou en ebook sur toutes les liseuses et plateformes de lecture d&rsquo;ebook.<\/p>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:35px;margin-bottom:15px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d1d1d1;border-color:#d1d1d1;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><p><strong>Frank Rosenthal<\/strong> est consultant ind\u00e9pendant, expert en marketing du commerce. Il a \u00e9volu\u00e9 pendant 20 ans dans le secteur de la communication, notamment dans les groupes TBWA France et HighCo, puis a fond\u00e9 en 2008 sa structure de consulting <a href=\"http:\/\/www.frank-rosenthal.com\/\">Frank Rosenthal Conseils<\/a>. Il est l\u2019auteur du blog retail-distribution devenu un blog r\u00e9f\u00e9rent sur le commerce. Outre ses missions de conseil, ce livre est son huiti\u00e8me livre sur le commerce. Il donne de nombreuses conf\u00e9rences et intervient r\u00e9guli\u00e8rement dans les m\u00e9dias, notamment sur LSA et sur BFM Business.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"_links":{"self":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/1719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/comments?post=1719"}],"version-history":[{"count":4,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/1719\/revisions"}],"predecessor-version":[{"id":1758,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/1719\/revisions\/1758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/media\/1720"}],"wp:attachment":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/media?parent=1719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/categories?post=1719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/tags?post=1719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}