{"id":578,"date":"2014-09-17T11:27:07","date_gmt":"2014-09-17T09:27:07","guid":{"rendered":"https:\/\/www.editions-kawa.com\/actualites\/?p=578"},"modified":"2026-09-17T19:13:16","modified_gmt":"2026-09-17T17:13:16","slug":"club-marketing-2-0-adetem-les-10-cles-du-succes-pour-reussir-dans-le-digital-par-marine-deffrennes","status":"publish","type":"post","link":"https:\/\/www.editions-kawa.com\/actualites\/club-marketing-2-0-adetem-les-10-cles-du-succes-pour-reussir-dans-le-digital-par-marine-deffrennes\/","title":{"rendered":"Club Marketing 2.0 @Adetem \/ les 10 cl\u00e9s du succ\u00e8s pour r\u00e9ussir dans le digital, par Marine Deffrennes"},"content":{"rendered":"

4 keynotes pour prendre des notes\u00a0: leurs secrets de r\u00e9ussite dans le num\u00e9rique<\/strong><\/h2>\n

Le Club marketing 2.0 de l\u2019Adetem, Association nationale des pros du marketing, se r\u00e9unit le 23 septembre prochain autour d\u2019intervenants inspir\u00e9s charg\u00e9s de livrer leurs secrets de r\u00e9ussite dans le num\u00e9rique.<\/p>\n

Le Directeur G\u00e9n\u00e9ral Adjoint du groupe melty (p\u00e9pite fran\u00e7aise des m\u00e9dias en ligne sur la cible des 15-25 ans) Rodople Pelosse, Gilles Bruno, cr\u00e9ateur de l\u2019Observatoire des m\u00e9dias, Christine Coudert (Directrice Marketing de SAP, Logiciels et solutions) et Marine Deffrennes, auteur du livre Elles ont r\u00e9ussi dans le digital<\/i>, interviendront chacun leur tour pour aborder les cl\u00e9s de succ\u00e8s pour une start-up ou une grande entreprise n\u00e9e dans le monde \u00ab\u00a0d\u2019avant\u00a0\u00bb.<\/p>\n

A l\u2019issue des keynotes, Marine Deffrennes d\u00e9dicacera son livre, Elles ont r\u00e9ussi dans le digital <\/i>(\u00e9d. Kawa).<\/p>\n

\"Tout-savoir-sur...-Elles-ont-r\u00e9ussi-dans-le-digital\"<\/a><\/p>\n

Commandez le livre !<\/strong><\/a><\/h3>\n

RDV le 23 septembre 2014<\/strong>
\nDe 8h45 \u00e0 11h30
\nEchangeur PME
\nBourse de Commerce,
\n2 rue de Viarmes
\n75001 PARIS<\/p>\n

Incriptions\u00a0: http:\/\/www.adetem.org\/xwiki\/bin\/view\/NBAdetem\/Evenement?manif=NBAdetemEvenementClassData.MglTP6nTxUK6yisJ<\/a><\/p>\n

Twitter :<\/strong>
\n@adetem
\n@gillesbruno
\n@Monrod
\n@M_Deffrennes<\/p>\n

 <\/p>\n

 <\/p>\n

\"Livre<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

4 keynotes pour prendre des notes\u00a0: leurs secrets de r\u00e9ussite dans le num\u00e9rique Le Club marketing 2.0 de l\u2019Adetem, Association nationale des pros du marketing, se r\u00e9unit le 23 septembre […]<\/p>\n","protected":false},"author":1,"featured_media":580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[32,22,33],"class_list":["post-578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-adetem","tag-marine-deffrennes","tag-melty"],"_links":{"self":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/comments?post=578"}],"version-history":[{"count":4,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/578\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/578\/revisions\/584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/media\/580"}],"wp:attachment":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/media?parent=578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/categories?post=578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/tags?post=578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}