{"id":859,"date":"2015-06-04T11:00:22","date_gmt":"2015-06-04T09:00:22","guid":{"rendered":"https:\/\/www.editions-kawa.com\/actualites\/?p=859"},"modified":"2026-09-17T19:13:00","modified_gmt":"2026-09-17T17:13:00","slug":"actuentreprise-interview-video-dhenri-kaufman-auteur-du-livre-psycho-et-neuromarketing-la-manipulation-douce","status":"publish","type":"post","link":"https:\/\/www.editions-kawa.com\/actualites\/actuentreprise-interview-video-dhenri-kaufman-auteur-du-livre-psycho-et-neuromarketing-la-manipulation-douce\/","title":{"rendered":"Actu&rsquo;entreprise : Interview vid\u00e9o d&rsquo;Henri Kaufman, auteur du livre \u00ab\u00a0Psycho et neuromarketing, la manipulation douce\u00a0\u00bb"},"content":{"rendered":"<div id=\"header4\">\n<div id=\"header5\">\n<div><\/div>\n<div id=\"video\">\n<div id=\"video-inside\"><iframe src=\"https:\/\/www.youtube.com\/embed\/BqYtYmN9EHQ?rel=0&amp;autoplay=1\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div id=\"wrapper2\">\n<div id=\"container\">\n<div id=\"left-div\">\n<div id=\"left-inside\">\n<div>\n<h2>Neuromarketing : peut-on tout accepter ?<\/h2>\n<div><a title=\"Permanent Link to Neuromarketing : peut-on tout accepter ?\" href=\"http:\/\/www.actuentreprise.com\/page_de_garde\/neuromarketing-peut-on-tout-accepter\/\"><img decoding=\"async\" class=\"alignleft\" title=\"Neuromarketing : peut-on tout accepter ?\" alt=\"Neuromarketing : peut-on tout accepter ?\" src=\"http:\/\/www.actuentreprise.com\/\/wp-content\/uploads\/2015\/02\/Emission-285-Henri-KAUFMAN-722685_150x150.png\" \/><\/a><\/div>\n<div>\n<div>\n<div dir=\"ltr\">\n<h4 style=\"text-align: justify;\">Neuromarketing, technique qui permet d\u2019influencer l\u2019acte d\u2019achat ou de r\u00e9pondre sp\u00e9cifiquement aux besoins des consommateurs ? Le neuromarketing n\u2019est-il pas une intrusion dans le vie priv\u00e9 ? Faut-il \u00eatre prudent sur ces techniques ?<\/h4>\n<div style=\"text-align: justify;\">Le long chemin vers l\u2019achat est sem\u00e9 d\u2019embuches et il n\u2019est pas \u00e9tonnant que les publicitaires\u00a0et les marketers soient tous \u00e0 la recherche du fameux bouton magique qui serait dans notre cerveau :\u00a0le bouton \u00ab buy now \u00bb. H\u00e9las, ce bouton n\u2019existe pas ! Cependant, il y a chez tout \u00eatre\u00a0humain \u2013 et donc chez tout consommateur \u2013 des r\u00e9flexes qui existent depuis que le monde est\u00a0monde.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div dir=\"ltr\">\n<div>Connaitre ces r\u00e9flexes gr\u00e2ce aux avanc\u00e9es des Neuro-sciences et de la Psychologie, permet d\u2019augmenter son pouvoir d\u2019influence dans une relation \u00ab like-like \u00bb\u2026.\u00a0<strong>(la suite en vid\u00e9o)<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<blockquote>\n<div>\n<div>\n<div>\n<p><strong><a href=\"http:\/\/www.actuentreprise.com\/wp-content\/uploads\/2015\/02\/Emission-285-Henri-KAUFMAN-carr%C3%A9-NL.png\"><img decoding=\"async\" class=\"alignleft\" alt=\"Emission 285 Henri KAUFMAN carr\u00e9 NL\" src=\"http:\/\/www.actuentreprise.com\/wp-content\/uploads\/2015\/02\/Emission-285-Henri-KAUFMAN-carr%C3%A9-NL.png\" width=\"180\" height=\"180\" \/><\/a>Invit\u00e9 : Henri Kaufman, Pr\u00e9sident du Cercle Marketing Direct<\/strong><\/p>\n<p><strong>Animateur Performance Marketing : Franck Herbault, fondateur et dirigeant de Yodise<\/strong><\/p>\n<p><strong>Production : Franck Herbault, Yodise<\/strong><\/p>\n<p><strong>R\u00e9alisation : Bernard Berge, Yodise<\/strong><\/p>\n<p><strong>R\u00e9daction : Franck Herbault<\/strong><\/p>\n<\/div>\n<p><strong>Pr\u00e9sentation de l\u2019invit\u00e9 :<\/strong><\/p>\n<div style=\"text-align: justify;\">Henri Kaufman, Pr\u00e9sident du Cercle Marketing Direct, et Marion Sciarli ont \u00e9crit Psycho et Neuromarketing, La manipulation douce (Ed. Kawa) \u00e0 partir de leur exp\u00e9rience quotidienne pour s\u00e9duire, convaincre et fid\u00e9liser les consommateurs.<\/div>\n<div style=\"text-align: justify;\">Ce livre pr\u00e9sente comment stimuler nos cinq sens, le r\u00f4le des \u00e9motions dans le processus\u00a0de d\u00e9cision, les centres de d\u00e9cision dans nos trois (oui, 3 !) cerveaux ; il pr\u00e9sente aussi\u00a0quelques recettes infaillibles de manipulation douce.<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Source :\u00a0<a href=\"http:\/\/www.actuentreprise.com\/page_de_garde\/neuromarketing-peut-on-tout-accepter\/\" target=\"_blank\">Actu&rsquo;entreprise<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neuromarketing : peut-on tout accepter ? Neuromarketing, technique qui permet d\u2019influencer l\u2019acte d\u2019achat ou de r\u00e9pondre sp\u00e9cifiquement aux besoins des consommateurs ? Le neuromarketing n\u2019est-il pas une intrusion dans le  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":1,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/859\/revisions"}],"predecessor-version":[{"id":861,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/posts\/859\/revisions\/861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/media\/868"}],"wp:attachment":[{"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/categories?post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.editions-kawa.com\/actualites\/wp-json\/wp\/v2\/tags?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}